Privacy Policy
As the core apparel brand under Guangzhou Jingqi E-Commerce Co., Ltd., specializing in the categories of long dresses, sweaters, and shirt tops, Docmienphi fully understands the importance of users' personal information. We have always regarded the protection of users' privacy as one of the core responsibilities of the brand's operations, strictly abiding by relevant laws and regulations such as the "Personal Information Protection Law of the People's Republic of China". Combining the mature experience of our parent company, Guangzhou Jingqi E-Commerce Co., Ltd., in data security management, we have formulated this Privacy Policy to clearly inform you about how we collect, use, store, and protect your personal information, as well as the rights you enjoy. Whether you browse products, place orders for shopping through Docmienphi's official website (www.docmienphi.com), or consult services via phone or email, we will handle your information in accordance with this Policy to ensure that your privacy security and legitimate rights and interests are fully protected.
I. Scope and Methods of Information Collection
In the process of your interaction with Docmienphi, we will only collect the following types of personal information for the necessary purposes of providing services and optimizing the experience, all in accordance with the principles of legality, legitimacy, and necessity, and will not collect irrelevant information beyond the scope of service needs.
- Basic Identity and Contact Information: When you place an order to purchase long dresses, sweaters, or shirt tops on the official website, to ensure that the order can be delivered accurately and the transaction can be completed, we need to collect your name, mobile phone number, and delivery address (including detailed information of province/city/district/street). If you consult about product sizes, inventory, and other issues via email (sent to customer@docmienphi.com) or feedback after-sales needs via phone (+86-13689658888), we will record your name, contact phone number, and email address to communicate with you in a timely manner and feed back the results. Such information is proactively provided by you. If you refuse to provide it, it may prevent the completion of order delivery or the acquisition of consultation replies, but it will not affect your basic function of browsing product information on the official website.
- Order and Transaction Information: After you place an order, we will automatically collect your order number, the name, specification, quantity, payment amount, payment method, order placement time, order status, and other transaction information of the purchased products, as well as the logistics and distribution method and logistics tracking number you selected. This information will be used for order processing (such as stock preparation and shipment), logistics tracking, and verification of after-sales issues (such as verification of incorrect or missing delivery). At the same time, it is also an important basis for us to handle refunds and exchanges for you, and will be stored in association with your basic contact information to ensure the integrity of the service chain.
- Device and Browsing Information: When you visit Docmienphi's official website, our server will automatically record the type of device you use (such as mobile phone or computer model), operating system version, browser type, IP address, access time, browsed page path (such as the long dress style page or sweater category page you viewed), and stay duration. Such information is non-identifiable information, and we only use it to analyze users' browsing habits, optimize the page layout and loading speed of the official website, and improve the accuracy of product recommendations (such as adjusting the homepage display content according to the shirt top style you frequently browse). We will not directly associate it with your identity information for use.
- Other Necessary Information: In specific scenarios, to meet service needs, we may need to collect additional information. For example, when you apply for the size recommendation service, you need to provide body data such as height, weight, shoulder width, and bust (which can be provided via email customer@docmienphi.com or phone +86-13689658888). This data is only used to provide you with personalized size suggestions and will not be used for other purposes. If you apply for after-sales service due to product quality issues, you need to provide materials such as photos of product defects and order screenshots. We will collect and store these materials to verify the problem and formulate a solution.
II. Rules for Information Use
The user's personal information we collect will be strictly limited to the following usage scenarios, all of which are directly related to the Docmienphi services you obtain. It will not be used for other purposes unrelated to the services, and will never be transferred, shared, or used for other purposes with any third party (except the parent company and cooperative logistics providers) without your explicit consent.
- Provision of Core Services: Using your name, address, and phone number to complete order delivery; ensuring transaction security and issuing invoices for you (if you need them) through your order information and payment records; using the body data you provided to recommend suitable sizes for long dresses and sweaters; handling refund, exchange, or re-delivery requests based on your after-sales feedback information (such as photos of product defects and order numbers), and communicating the processing progress with you via phone +86-13689658888 or email customer@docmienphi.com when necessary.
- Optimization of Products and Services: Conducting anonymous statistical analysis on your browsing information (such as frequently visited product categories and stay duration) to understand user preferences, thereby optimizing the product classification of the official website and updating popular styles (such as increasing the design of shirt tops with high user attention); adjusting the inventory preparation strategy by analyzing order data (such as the sales proportion of long dresses in different sizes) to reduce stock shortages; optimizing product descriptions (such as adding detailed washing guidelines) or improving product craftsmanship based on your after-sales feedback (such as common sweater washing problems) to enhance the user experience.
- Ensuring Information and Transaction Security: Using your IP address, device information, etc., to identify abnormal access behaviors (such as multiple login or order placement attempts from the same IP) and prevent risks such as account theft and malicious order placement; verifying your mobile phone number (such as order confirmation SMS) to ensure that the order is operated by you personally and protect transaction security; checking your payment method and order information when processing refunds to avoid property losses caused by refund errors.
- Compliance Purposes: When required by laws and regulations or when administrative and judicial authorities conduct inquiries in accordance with the law, we will provide necessary user information (such as cooperating with the investigation of fraudulent transactions and logistics disputes) in accordance with relevant regulations. However, we will strictly review the legitimacy and scope of the inquiring entity and only provide information directly related to the inquiry matter, refusing to provide information beyond the legal scope.
III. Information Storage and Protection Measures
Guangzhou Jingqi E-Commerce Co., Ltd. has established a complete information security management system for Docmienphi, ensuring the security of your personal information from multiple dimensions such as technology, system, and personnel to prevent information leakage, tampering, and loss.
- Storage Method and Duration: Your personal information (such as name, phone number, and order records) will be stored in the dedicated server of the parent company, Guangzhou Jingqi E-Commerce Co., Ltd. The server is deployed in a computer room that meets safety standards and uses encrypted storage technology (such as SSL encryption protocol during data transmission) to prevent illegal access to information during storage and transmission. The information storage duration will strictly follow the principle of "minimum necessary duration": transaction-related information such as order information and contact information will be retained for 3 years from the date of transaction completion (for dealing with possible after-sales disputes and compliance inquiries); non-core information such as browsing information and body data will be anonymized (removing identity identifiers and retaining only statistical data) or deleted within 6 months after the collection purpose is achieved (such as completion of size recommendation and browsing analysis); if you take the initiative to apply for the deletion of personal information (you can apply via phone +86-13689658888 or email customer@docmienphi.com), we will complete the information deletion within 15 working days after verifying your identity (except as required by laws and regulations).
- Technical Protection Measures: Adopting technical means such as firewalls and intrusion detection systems to prevent external network attacks; strictly controlling the authority of employees to access user information, allowing only specific employees responsible for order processing, customer consultation, and after-sales follow-up to access relevant information when performing their job duties, and the access operations will be recorded throughout the process for easy traceability; regularly conducting security vulnerability scans and updates on the server system to ensure the security of the storage environment; desensitizing collected sensitive information (such as mobile phone numbers) (such as hiding the middle 4 digits when displayed) to reduce the risk of information exposure.
- System and Personnel Management: Establishing the "User Information Security Management System" to clarify the process and responsibilities of information collection, use, and storage; conducting regular privacy protection training and assessments for employees to strengthen their awareness of information security and clarify the violation consequences and punishment measures for leaking user information; signing the "Information Confidentiality Agreement" with cooperative logistics providers (such as SF Express and ZTO Express), requiring them to use your delivery information only for delivery purposes and not to disclose or use it for other purposes. If information leakage is caused by the logistics provider, we will assist you in holding them accountable.
IV. Rules for Information Sharing and Transfer
Docmienphi strictly controls the scope of user information sharing. Except for the following necessary circumstances, we will never share your personal information with any third party, nor will we use the information for commercial purposes such as sale or rental.
- Sharing with the Parent Company: To realize cross-departmental collaborative services (such as the logistics department of Guangzhou Jingqi E-Commerce Co., Ltd. being responsible for the delivery of Docmienphi products and the financial department being responsible for refund processing), your order information, contact information, and payment information will be shared among relevant departments within the parent company. However, the scope of sharing is limited to what is necessary for performing services, and all departments of the parent company must comply with the information protection requirements of this Privacy Policy and shall not arbitrarily expand the scope of use.
- Sharing with Cooperative Logistics Providers: To complete order delivery, we will share your name, delivery address, and contact phone number with the logistics provider you selected (such as SF Express and YTO Express). However, we only provide the information necessary for logistics delivery and require the logistics provider to delete or anonymize this information immediately after the delivery is completed, and shall not retain or use it for other commercial activities.
- Sharing Based on Laws and Regulations: When facing information inquiry and retrieval instructions legally issued by administrative organs, judicial organs, and other competent authorities (such as cooperating with the investigation of suspected illegal transaction behaviors), or for the purpose of protecting the legitimate rights and interests of Docmienphi and users (such as dealing with malicious orders and fraudulent behaviors) and safeguarding public interests, we will provide relevant information as required after verifying the legitimacy and necessity of the instructions. However, we will strictly limit the scope of information and only provide content directly related to the inquiry matter.
V. Users' Rights and Exercise Methods
As the right holder of personal information, you legally enjoy the rights to inquire about, correct, delete, and withdraw consent to your personal information. Docmienphi provides you with convenient channels for exercising these rights to ensure that you can independently manage your personal information.
- Right to Inquire About Information: If you want to know the type, storage duration, and usage of your personal information collected by us, you can submit an inquiry application by sending an email to customer@docmienphi.com. The email should be marked as "Personal Information Inquiry" and provide your name and registered mobile phone number (or the mobile phone number used for placing orders) to facilitate us in verifying your identity. Our customer service team will feed back the inquiry results (such as your order records and the list of collected contact information) to you within 10 working days.
- Right to Correct Information: If you find that there is an error in your personal information (such as an incorrect delivery address or a changed mobile phone number), you can apply for correction through the following methods: call the official phone number +86-13689658888, explain the type of information to be corrected and the correct content to the customer service staff, and provide identity verification materials (such as order number and original mobile phone number verification code); or send an email to customer@docmienphi.com with relevant verification materials and correction instructions attached. We will complete the review and correction within 5 working days and feed back the results.
- Right to Delete Information: Under the circumstances specified by laws and regulations (such as the purpose of information collection being achieved, you withdrawing consent and there being no other necessary reasons for retention), you can apply for the deletion of your personal information. The application method is: send an email to customer@docmienphi.com, marked as "Personal Information Deletion Application", and provide your name, mobile phone number, and identity verification materials. We will complete the review within 15 working days. If the deletion conditions are met, we will completely delete the relevant information (or anonymize it) and inform you of the deletion result; if there are circumstances requiring retention as stipulated by laws and regulations (such as the need to retain order records for tax declaration), we will inform you of the retention period and reasons.
- Right to Withdraw Consent: You have the right to withdraw your consent to the collection and use of information (such as no longer wanting to receive order progress SMS). If you want to withdraw your consent, you can call +86-13689658888 to inform the customer service staff, or independently turn off the SMS notification function in the "Personal Center - Message Settings" on the official website (if you need to turn it on again later, you can do so through the same method). After withdrawing consent, we will no longer collect or use relevant information based on that consent, but it will not affect the information processing behaviors that have been completed based on your previous consent (such as completed order delivery).
VI. Policy Update and Notification Method
Docmienphi and Guangzhou Jingqi E-Commerce Co., Ltd. will make necessary revisions to this Privacy Policy in accordance with the update of laws and regulations, the adjustment of service models (such as adding new product categories and optimizing the order process), or changes in user needs. After the Policy is updated, we will publish the updated version in a prominent position on Docmienphi's official website (www.docmienphi.com) (such as the "Privacy Policy" section at the bottom of the homepage) and mark the update date to ensure that you can timely understand the changes in the Policy.
If the revision of the Policy involves core clauses (such as the expansion of the scope of information collection, the change of the purpose of use, and the adjustment of sharing rules), while publishing the update notice on the official website, we will also send an SMS reminder to the mobile phone number you reserved when placing the order (or send a notice via email customer@docmienphi.com if you have consulted via email), informing you of the main revised content and the effective time. Your continued use of Docmienphi's services (such as browsing the official website and placing orders for shopping) shall be deemed that you have read, understood, and agreed to the updated Privacy Policy; if you do not agree to the revised content, you can stop using the relevant services and apply for the deletion of your personal information via phone +86-13689658888 or email.
VII. Dispute Resolution and Contact Information
If you have any questions about the content of this Privacy Policy or believe that your personal information rights and interests have been infringed (such as discovering information leakage and unauthorized use), you can contact us through the following methods, and we will communicate with you and make every effort to solve the problem within 15 working days:
- Call the official contact number: +86-13689658888 (working hours: Monday to Sunday, 9:00-21:00), explain your questions or demands to the customer service staff, and provide relevant supporting materials (such as screenshots of information leakage and order numbers). We will conduct a verification and feed back the processing plan.
- Send an email to the customer service email: customer@docmienphi.com. The email should describe your problems, demands, and contact information in detail, and attach relevant evidence materials. Our special privacy protection team will reply within 10 working days after receiving the email and assist you in solving the problem.
If you are not satisfied with our processing results, you can file a complaint with the personal information protection supervision department (relevant supervision agency in Fengxian District, Shanghai) where Guangzhou Jingqi E-Commerce Co., Ltd. is located. The company address is 2nd Floor, No. 2900, Nanxingang Road, Fengxian District, Shanghai. We will actively cooperate with the supervision department in the investigation and handling.
Docmienphi and Guangzhou Jingqi E-Commerce Co., Ltd. have always believed that respecting users' privacy is the foundation for the brand to win trust. We will not exchange commercial interests at the expense of users' privacy. Instead, we will continue to improve privacy protection measures and standardize the information processing process, allowing you to use our services with peace of mind while enjoying high-quality apparel products (such as exquisite long dresses, warm sweaters, and comfortable shirt tops). Every clause of this Privacy Policy reflects our commitment to respecting and protecting users' privacy. We also welcome you to supervise and provide feedback on our privacy protection work to jointly create a safe and reliable consumption environment.